According to backlinks.com. Video content is any content format that features or includes video.
Common forms of video content include vlogs, animated GIFs, live videos, customer testimonials, recorded presentations and webinars.
Video content usually has high competition and you must be prepared to produce high quality video that is attractive.
There are lots of video editing apps and teleprompters that can help you ace doing videos.
You can make videos of your behind the scenes process.
If you are a Baker, you can showcase your baking process in short video clips.
You can share tips with your audience in videos, this would fall under educational videos.
You can choose to show your face or record your slides while you talk behind the camera.
Either ways, videos are amazing for showing your audience your expertise.
Other forms of video content include Lives or Webinars where your audience gets to ask you questions directly.
To create these online video content,
you will have to research your audience, know the right colours to wear and how to set up your background, sound and internet.
You’ll need a quiet place, enough lighting and a neat background or backdrop that doesn’t distract your audience.
Other camera etiquettes like staring into the camera lens, smiling and using hand gestures too are important in keeping the videos enlightening.
You can also transcribe your videos into words that run across or pop up during the videos.
Video editing apps like Inshot, Mojo are effective tools to help you fine tune your videos.
You can resize your videos, use filters to brighten them, add music and texts.
Download these apps and research
more about how to use them to create amazing videos.
Some Video content ideas include:
• Behind the scenes video (of making/ stacking/ unboxing of your product or offering your service or brief
video of your screen while working).
• Educational videos (slide views or you doing brief tutorials).
• Lifestyle videos (showing a day in your life).
• Compilations videos i.e. bringing lots of related videos into one.
• Live videos or interviews.
• Short videos describing how your audience feels ie stressed or curious and how your product or service can help solve their problem.
3 TOP REASONS WHY YOU SHOULD BE CREATING VIDEOS.
Video content has come to stay and you should be tapping into it too.
Video content is a useful tool when it comes to helping potential buyers learn about a product or service.
94 per cent of marketers say using video content has helped increase user understanding of a product or service so, here are more solid reasons why you should be creating videos for your page:
1) They are easy to consume
Ever noticed how easy it is to watch a video through and absorb it better and faster than reading a book? I bet you can tell the difference.
2) Strong Visual Appeal
Videos have their strength in their strong visual appeal and immediately hooks the viewer. They create more powerful connections when they address something of interest to who is watching.
If you’re thinking of gaining more attention to your page, then opt for creating more captivating video contents and watch what happens next.
3) Gains more engagement and reach
It’s no news that the more engaging your videos are, the more engagements you will likely have and with more engagements comes more reach. More reach skyrockets to more visibility.
You can’t afford to drag your feet on this one!
I know you can be thinking about videos than actually creating them because you feel they are time consuming to create plus you might be camera shy.
Creating videos doesn’t have to be cumbersome.
More video types exist that you can take advantage of than just showing your face. You can share behind the scenes, interviews and lots more.
I’ll love to know what you think about creating videos.
Let me know in the comments section.
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