Some creators believe they have to be in a certain mood all the time in order to create content consistently.
But does creating content require moods or just planning?
The key to creating content consistently is planning and getting through the planning stage requires some tact.
You need to first understand who you are creating content for and what they would want to see in your content and then merge this with what you want to share.
In order words, getting a good grasp of your audience is what helps you to create a content bank and calendar to keep running with ideas.
Let’s dive into what makes for creating content consistently in these sub headings.
1. CREATING CONTENT BANK AND CONTENT CALENDAR
After doing your research on your target audience and generating content topics you can develope later, the next thing would be to add to your content bank and revisit your calendar.
Your content bank is simply a place where you store information on the what you intend to create later.
If your content calendar does run out, you will be able to fill it up with more topics from your content bank. So your content bank fuels your calendar. Your calendar on the other hand will help you keep track of:
1. Days you should post
2. Where you are posting to (social media or website)
3. Content format
With this golden information, you can also decide if you want to create all the content in one sitting(which may not always be possible), group them in batches or create them each day.
It’s best you plan, batch create and then schedule on your calendar if probably using scheduling tools too. There are a host of them, from hootsuite to later. The tools can work side by side with your content calendar to help you stay organized with posting your content.
2. BUILDING YOUR CONTENT
There are 2 basic ways of doing this:
1. Starting from the scratch
2. Repurposing content
Starting from the scratch is not always easy. Repurposing content is usually faster because you are just redoing content you’ve previously done (which is the one that gave you more engagements) in a more defined way. But whichever way you choose, keep in mind that building your content still entails you doing your research.
By research I mean, researching key elements like audience needs, keywords, relevance to niche , Headline, Caption or Call to action.
This would help you outline and build up your content to achieve your goals.
Starting from the scratch will entail you researching how relevant the topic is for your business or niche.
For example a hair business will have no business talking tech except they can weave it to suit their hair business. Possible topics to build for a small hair business would be:
i) Behind the scenes of making hair
ii) How to style one hair do differently
iii) Hair giveaways or styling discounts
iv) Reviews from hair clients
v) Trendy hairstyles to try
For this hair business these topics can up fill their calendars.
3. TRACK YOUR CONTENT INSIGHTS
Once you post your content, get engagements and feedback, check to see which posts outshine the others and why? This would help you repeat what is working and ditch what’s not. This way you keep increasing your reach and finding reasons to keep creating content because you’ve found what is working.
4. OUTSOURCE
If you feel it’s becoming more cumbersome then you can outsource your content function so you can focus on other things. Don’t give into the idea that you must handle all aspects of your brand. Burnout is not a badge of honour.
5. OBSERVE CONTENT BREAKS
If you feel like you need a break then go for it. Regroup and come back better. But if things still don’t work out as planned then maybe you can reach out here.
Creating content consistently is how you succeed with content marketing. So if you want to improve your content results then keep at it.
Get into the caption and canva class to learn how to create stop scrolling content.
See more posts on content Creation here:
5 MAJOR CONTENT BLOCKERS YOU SHOULD AVOID.
CONTENT CREATION TIPS FOR BEGINNERS